GIVLO · THE HOUSEHOLD GIVING ACCOUNT
Raise children
who give.
Children choose the charities. Parents stay in every loop. Every gift goes to a real cause and comes back as a real story — for £10 a month, per household.
Morning, Mia.
You have £6.00 ready to give.
READY TO GIVE
£6.00
Tops up every week
Your impact
Your £3 is on its way
3
week streak
60%
to your goal
WHY EARLY GIVING MATTERS
36%
of UK 16–24-year-olds gave or sponsored a charity in 2024 — down from 52% in 2019.
CAF UK Giving 2025
+12.5pts
higher giving probability for children whose parents talk to them about giving (0.64 to 0.765).
Women Give 2013, Lilly Family School of Philanthropy
£14bn
donated by the UK public in 2025 — a habit most people form, or do not, in childhood.
CAF UK Giving 2025
The evidence is associational, not causal, and the strongest longitudinal data is US. We do not claim giving improves financial literacy — no isolated research supports that.
THE IDEA
Most children first meet charity as a school fundraiser or a coin in a bucket. They never see what their giving changed.
Givlo treats giving as a household practice. A small monthly subscription powers a child-controlled giving wallet. They pick the causes that matter to them. They see what their donations did. Parents stay close to every decision.
HOW IT WORKS
One loop, every week.
- 01
Add your child
One account for the household. Each child gets a login you control and an allowance you set.
- 02
They pick a cause
From a curated directory of UK registered charities — animals, hunger, health, nature, children, community.
- 03
You approve
Every gift waits for your sign-off. Approve, decline, or talk about it first. Nothing leaves the household without you.
- 04
Impact comes back
Gift Aid is added, and the charity posts what the money did. Your child sees giving as a story, not a statistic.
GIFT AID, AUTOMATICALLY
Every gift goes further.
Gift Aid adds 25% to eligible donations at no cost to you, claimed automatically and passed straight to the charity.
£5
your child gives
£1.25
Gift Aid (25%)
£6.25
reaches the charity
ONE HOUSEHOLD, TWO EXPERIENCES
Built for both sides.
For parents
See every request. Set the allowance. Approve every gift. Offer to match. Watch your child build a giving habit that lasts a lifetime.
For parents →For children
Find causes you care about. Ask to give. Keep a streak. Watch a cause you follow grow — and see what your giving changed.
For children →PRICING
£10 a month.
Per household.
One subscription covers every child in your home. Every penny of every donation goes to the charity — the subscription is the whole business model. No fees on giving, no advertising to your children.
See pricing in detailStart a Givlo household this Sunday.
Set up takes ten minutes. Your child can pick their first cause within the hour. Cancel any time.
Start your household